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Policy on branch office listings


One of the benefits of ILDA Membership is to be included in our online directories and printed membership lists. Companies are listed under the location of the main office.

Listing branch offices in the Description text

If you are a Member and want your company's branch offices listed, you can do this yourself. Just list them in the Description text.

Unfortunately, this technique means that your branch offices will be with a general description. A prospective client searching for a company in a particular city may not search for the city in the Description field.

Therefore, if you really want a branch office to be listed, the branch office must have its own ILDA Membership. This is the only way to ensure that it appears as a separate listing, and is searchable by city, postal code, and country.

Advantages of separate Memberships for branch offices

There are many advantages to having a separate ILDA Membership for a branch office:

  1. Anyone looking for a laser company in the branch office's country will see the listing. This is true both for ILDA's online and printed lists.
  2. The branch office can have full contact information printed, including local address, telephone/fax and website. It can even have a different Description.
  3. The company looks larger and more impressive when there are two or more ILDA Memberships.
  4. The cost is reasonable -- consider it as part of your marketing budget. Even getting a single job because a client can find your local listing, will pay for the branch office's membership.
  5. Each listing has its own Membership benefits, such as voting rights. You will have twice the input into ILDA!

To have a branch office join ILDA, see the "Become a member" webpage.

 

How this policy was developed

In November 2006, the ILDA Board of Directors and the Executive Director developed the following policy on branch office listings:

Beginning in January 2007, branch offices will not have separate addresses, contact info, websites, etc. in any list (alphabetic or geographic.) A branch office can* be cross-referenced in a geographic list. The geographic listing will read: "[Member name] maintains a branch office in [location]". The "Member name" will be a hyperlink back to their membership listing (e.g., the main office).

This policy applies to true branch offices that maintain local staff, facilities and equipment. It does not apply to sales representatives or other more tenuous business relationships.

The Board's decision was based on the principle that one ILDA Membership means one listing. The way Membership is currently organized, a company is either a Member, with a single address, phone, fax, website, etc., or a company is not a member.

If a company wishes to have additional listings, they can purchase additional Memberships. This is not an unreasonable requirement. The cost for this can be as low as $250, which can be less than a single print ad in a single issue of a trade magazine. Also, any additional Memberships give not only a separate listing, but also other bonuses such as separate voting rights and other ILDA Member benefits.

*The word "can" means that ILDA may do this at its discretion, but is not obligated to do so. It is up to ILDA whether to include a cross-reference in the geographic list.
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